Short Cuts
William Davies: Cambridge Analytica, 5 April 2018
“... from the early ruthlessness of New Labour operators such as Alastair Campbell, Philip Gould and Peter Mandelson. Nor is there any reason to assume that New Labour’s 1990 analogue methods of data analysis – focus group and polling – are less informative or useful than automated psychometrics. As for Nix’s boast that they ‘operate in the ... ”