Last week, the chairman of the Arts Council England, Peter Bazalgette, the creative mastermind behind Big Brother (and descendant of the ‘sewer king’ Sir Joseph), unveiled ACE’s new strategy to increase diversity in the arts. ‘We are not doing well enough,’ he said at the launch of the ‘Creative Case for Diversity’ at Sadler Wells. The arts are not ‘reacting fast enough to the changes in society’: ‘we can and must do better’. From 2015, arts organisations will be ‘monitored’ as to whether they ‘better reflect’ minorities and local communities, and this will affect whether they continue to receive funding in 2018. In other words, diversify or die. What will define this ‘better’ reflection of diversity? In his speech, Bazalgette remained vague. ACE says it is ‘considering launching a consultation’.