The Flow 

Paul Myerscough

‘One night in Miami,’ Raymond Williams wrote in 1973, ‘still dazed from a week on an Atlantic liner, I began watching a film and at first had some difficulty adjusting to a much greater frequency of commercial “breaks”.’ Things didn’t get any easier for him. Trailers for two other movies began to appear as inserts; the one he’d started with, about a crime in San Francisco, was interrupted not only by advertisements for cereal and deodorant, but by a romance set in Paris and then the roar of a prehistoric monster laying waste to New York. ‘I can still not be sure,’ Williams reflected, ‘what I took from that whole flow’ – aside, presumably, from a sharp urge to lie down.

Subscribers to the print edition can log in to view the entire article. For information about subscribing to the London Review of Books click here. This article is available for purchase online. Buy this article.