Stop the treadmill! 
Barry Schwartz
- The Challenge of Affluence: Self-Control and Well-Being in the United States and Britain since 1950 by Avner Offer Buy this book
Suppose you believe that a central aim of public policy in a democratic society should be improving the welfare of its citizens. Even when resources are plentiful, this is a challenging task because of the difficulty of determining what ‘welfare’ consists in. Beyond basic necessities, there is great variation in what people want out of life. This is true with respect to material goods, and also true with respect to what people want from their work, their medical care, their educational opportunities, their relationships with others, their public institutions, the arts and just about everything else. So any specific commitment of public resources is likely to please some people and displease others.
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Barry Schwartz is a professor of psychology at Swarthmore College in Pennsylvania and the author of The Paradox of Choice and The Costs of Living.
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