Play Again? 
Matthew Reynolds
Douglas Coupland’s new book is both more than a novel and less. There is a JPod website where you can see the six main characters represented as Lego figurines, hear some of their favourite songs, and join in ‘pod pastimes’ – not much at present beyond selling yourself on eBay, but more is said to be ‘coming soon’. A ‘special edition’ of the novel includes a freebie Lego figurine: why not collect the whole set? Yet while the book-as-commodity expands into new media and merchandising, the book-as-fiction shrinks. Within its covers there are pages of pseudo-factual material cut and pasted from the textual world outside: labels for noodle soup and Doritos, advertising copy for the Subway sandwich franchise, and spam emails offering penis enlargements and fat sums of money from Nigeria.
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Matthew Reynolds holds a Leverhulme fellowship at St Anne’s College, Oxford. Designs for a Happy Home, a novel, will be published next spring.
Other articles by this contributor:
Most Himself · Dryden
Jamming up the Flax Machine · Ciaran Carson’s Dante
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