Diary

John Sutherland

South Lake Avenue in Pasadena, a few hundred yards from where I’m sitting, is named for the now dried up stream that once ran from the San Gabriel mountains to the Los Angeles basin. It was always a handsome thoroughfare, and the city invested tens of millions in the late 1970s to make it into Pasadena’s own Rodeo Drive. The investment didn’t entirely pay off: South Lake still looks like a big, over-invested-in street in a small western American town. But it has handsome stores, banks, expensive office space, handy parking and an upmarket feel. Pasadenans like to shop, eat, and just be there.

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[*] In Reluctant Capitalists: Bookselling and the Culture of Consumption (Chicago, 328 pp., £22.50, May, 0 226 52590 2).

Vol. 28 No. 10 · 25 May 2006 » John Sutherland » Diary (print version)
Pages 34-35 | 3049 words