A Hit of Rus in Urbe

Iain Sinclair

‘Best Value’. Somebody somewhere, well away from the action, decided that this banal phrase, implying its opposite, was sexy. Best Value, with the smack of Councillor Roberts’s corner-shop in Grantham, the abiding myth of Thatcherism, has been dusted down and used in every PR puff of the New Labour era. Best Value. Best buy. Making the best of it. Look on the bright side. Spin doctors, post-literate and self-deceiving, had no use for subtlety. Best Value. They hammered the tag into their inelegant, over-designed freebies. These glossy publications, political correctness in all its strident banality, existed to sell the lie. Best Value.

You are not Logged In

  • If you have already registered login here
  • If you are a print subscriber using the site for the first time please register here
  • If you are not yet a subscriber you can subscribe here
  • If you are a member of a subscribing institution or University library please login here
  • If you have an Institutional print subscription and online access is not included, find out about our Institutional online subscriptions

Vol. 24 No. 12 · 27 June 2002 » Iain Sinclair » A Hit of Rus in Urbe (print version)
Pages 13-16 | 5588 words