Hands Down

Denise Riley

  • Invisible Colours: A Visual History of Titles by John Welchman
    Yale, 416 pp, £35.00, October 1997, ISBN 0 300 06530 2

The literary strength of this country rests in the safe keeping of its advertising copywriters, a species properly deserving respect. In recent years a gin manufacturer ran a series of cinema commercials. The screen, shaded bottle-green to evoke the green-bottled gin, would be captioned something like ‘frogs leaping on a baize table on a grassy field’. These ads might have been produced by Alphonse Allais, the humorist of the late 19th-century burlesque salons of the Incohérents in Paris.

The full text of this book review is only available to subscribers of the London Review of Books.

You are not logged in