« | Home | »

Yet More Potter


The Harry Potter industry excels at eking out the franchise. There were only ever going to be seven novels in the series, but they’ve been turned into eight films – the last of which will be released in a couple of weeks – and countless other spin-offs. It was announced (or ‘confirmed’) today – at a press conference at the V&A and on YouTube, how else – that a website, Pottermore, will be launched in the autumn to sell exclusive ebook versions of the novels. And it seems – on the surface at least – to have been set up without any of the usual wrangling between online booksellers, ereader manufacturers, publisher, agents etc. But that’s the totalising power of the Harry Potter brand for you: everyone’s happy to take a small slice of the massive pie. J.K. Rowling used to say that she didn’t want to release the novels as ebooks because of fears that they’d be pirated – as if they weren’t being pirated already, and making legitimate versions available wouldn’t be the best way to prevent it. It seems more likely that the delaying tactics were a canny business decision. It’s surely no coincidence that the new website will go live soon after the final film stops being shown in cinemas.

Comments on “Yet More Potter”

  1. Martin says:

    Nothing that Christopher Tolkien hasn’t been doing cannily for decades – although in his case he has worked very hard for the money.

  2. alex says:

    You mean the Harry Potter books aren’t free? How scandalous is that.

Comment on this post

Log in or register to post a comment.

  • Recent Posts

    RSS – posts

  • Contributors

  • Recent Comments

    • name on Who is the enemy?: Simply stating it is correct doesn't make it so, I just wish you would apply the same epistemic vigilance to "Muslim crimes" as you do to their Hebrew...
    • Glen Newey on Unwinnable War: The legal issue admits of far less clarity than the simple terms in which you – I imagine quite sincerely – frame them. For the benefit of readers...
    • Geoff Roberts on The New Normal: The causes go back a long way into the colonial past, but the more immediate causes stem from the activities of the US forces in the name of freedom a...
    • sol_adelman on The New Normal: There's also the fact that the French state denied the mass drownings of '61 even happened for forty-odd years. No episode in post-war W European hist...
    • funky gibbon on At Wembley: If England get France in the quarter finals of Euro 16 I expect that a good deal of the fraternity will go out the window

    RSS – comments

  • Contact

  • Blog Archive

  • From the LRB Archive

    Edward Said: The Iraq War
    17 April 2003

    ‘This is the most reckless war in modern times. It is all about imperial arrogance unschooled in worldliness, unfettered either by competence or experience, undeterred by history or human complexity, unrepentant in its violence and the cruelty of its technology.’

    David Runciman:
    The Politics of Good Intentions
    8 May 2003

    ‘One of the things that unites all critics of Blair’s war in Iraq, whether from the Left or the Right, is that they are sick of the sound of Blair trumpeting the purity of his purpose, when what matters is the consequences of his actions.’

    Simon Wren-Lewis: The Austerity Con
    19 February 2015

    ‘How did a policy that makes so little sense to economists come to be seen by so many people as inevitable?’

    Hugh Roberts: The Hijackers
    16 July 2015

    ‘American intelligence saw Islamic State coming and was not only relaxed about the prospect but, it appears, positively interested in it.’

Advertisement Advertisement